Customer Segmentation for Ed-Tech platforms training about Stock Markets

Contact Form Demo

April 14, 2022

   atticus
Objective: 

To conduct a study to understand the target audience by dividing them into various groups by taking various factors into consideration

Research & Approach Methodology: 

Important parameters were taken into consideration and their variables were studied to understand the customer types
Parameters:

  1. Student/ Trainee
  2. Amateur
  3. Professional 
  4. High net worth Individuals (HNI)

Variables:

  1. Description
  2. Investment Capacity
  3. Risk Appetite
  4. Knowledge
  5. Investment Goals
  6. Age group
  7. Frequency of visits
  8. Need
  9. Digital Time Availability
  10. Requirement 
  11. Geography
Insights: 

Details of the various variables have been studied and accordingly, target audience can be decided.

Download here