Customer Segmentation for Ed-Tech platforms training about Stock Markets

Contact Form Demo

April 14, 2022


To conduct a study to understand the target audience by dividing them into various groups by taking various factors into consideration

Research & Approach Methodology: 

Important parameters were taken into consideration and their variables were studied to understand the customer types

  1. Student/ Trainee
  2. Amateur
  3. Professional 
  4. High net worth Individuals (HNI)


  1. Description
  2. Investment Capacity
  3. Risk Appetite
  4. Knowledge
  5. Investment Goals
  6. Age group
  7. Frequency of visits
  8. Need
  9. Digital Time Availability
  10. Requirement 
  11. Geography

Details of the various variables have been studied and accordingly, target audience can be decided.