Whether you have gotten a windfall, a great idea, a bit of time after retirement, or simply bored from your current place of work/ life, starting a business is always a interesting time. However, the number of companies that die in the first 0-12 months alone is astounding.
The entrepreneur who has just embarked on his journey, has multiple priorities such as GMV, Customer Acquisition, social media presence, cash-flows amongst others. The critical priority, for a sustainable business, however, is profitability. Business is unpredictable, the only thing one can count on is that everything changes.