Atticus Advisors

For decades, the idea of extending human life was reserved for sci-fi enthusiasts, biohackers, and quietly optimistic scientists. But in recent years, longevity has stepped out of the shadows—and straight into the spotlight.

Netflix documentaries like Live to 100 and Don’t Die: The Man Who Wants to Live Forever have helped bring mainstream visibility to what was once a niche ambition. Meanwhile, high-profile figures like Jeff Bezos, Sam Altman, and major firms like Alphabet have made bold, billion-dollar commitments to a future where humans might not only live longer—but better.

In a startup world where trends dominate headlines and funding often follows hype, the allure of niche markets remains consistently underappreciated—but highly effective. While many founders are rushing into over-saturated sectors, a quiet cohort of entrepreneurs is finding sustainable success in places the mainstream has overlooked.

This isn’t just about going against the grain for the sake of novelty. It’s about identifying untapped demand, building loyalty within focused communities, and creating businesses that are resilient by design.

If you’ve ever waited 30 minutes for a coffee delivery and wondered if there’s a better way—there just might be. In several Dublin suburbs, residents can now get their caffeine fix dropped into their backyards by drones in under three minutes, thanks to a nimble Irish startup named Manna. But the story here isn’t just about coffee—it’s about how a lean, well-engineered company is beating giants at their own game.

In the world of influencer marketing, standardization remains elusive — and that’s not just a headache for creators. For brands, especially those led by seasoned founders and marketers, the absence of a pricing benchmark has turned influencer engagement into an unpredictable negotiation. A recent case study featuring fashion creator Molly Nelson reveals how divergent the pricing landscape is, even for mid-tier influencers with a consistent presence across platforms.

Starting a business is always a high-stakes game, but not all businesses play by the same rules. Tech startups operate on an entirely different playing field compared to traditional businesses. They embrace scalability, high-risk/high-reward models, and rapid innovation, while traditional businesses focus on steady growth and long-term sustainability.

Starting a business is always a high-stakes game, but not all businesses play by the same rules. Tech startups operate on an entirely different playing field compared to traditional businesses. They embrace scalability, high-risk/high-reward models, and rapid innovation, while traditional businesses focus on steady growth and long-term sustainability.

For years, the startup world thrived on an abundance of capital, fueling innovation, rapid expansion, and high-risk ventures. But today, the tide has turned. With funding drying up, interest rates rising, and valuations plummeting, the startup ecosystem finds itself in a crisis few are openly discussing.

The reality is stark: startups and venture capital are in a downturn as severe as the 2008 financial crisis.

The recent announcement that President-Elect Donald Trump has appointed Elon Musk and Vivek Ramaswamy to lead a newly created “Department of Government Efficiency” has sparked intense debate. The move formalizes Musk’s involvement in the administration, following months of speculation and increasing alignment between the billionaire and the former president. But what does this mean for the future of governance and regulatory oversight in the U.S.?

Starting a business is always a challenge, but launching a tech startup is an entirely different game. While traditional businesses focus on steady growth and profitability, tech startups operate under a different set of assumptions—prioritizing scalability, innovation, and speed over immediate financial stability. This makes the startup journey both exhilarating and high-risk.

If you’re considering launching a tech startup, understanding these key differences can help you determine whether this path is right for you. Based on the insights from the original article, here’s an independent review of the core distinctions between tech startups and traditional businesses.