Objective: 

To understand the pricing structure of various Ed-tech platforms training about Stock Markets and derive an apt pricing strategy for your product in that domain

Research & Approach Methodology: 

Approach:
Price Vs Duration of Course for various Market Players was plotted for this segment. The Market was then divided into groups.

The segments were:

1. High Volume- Medium Price
2. Medium Volume- Medium Price
3. Low Volume- Very High Price

Insights: 

1. High Volume-Medium Price:

•Marketing Spend: Medium to High
•Competition: High, clustered quadrant
•Recommendation: Stay away in short term, try entering in medium term with alternate products

2. Medium Volume-Medium Price:

•Marketing Spend: Low to medium
•Competition: Disparate
•Recommendation: Quick easy entry, with recorded videos, and diverse types of courses

3. Low Volume-Very High Price:

•Marketing Spend: Low to medium
•Competition: Disparate
•Recommendation: Boost brand creation, launch a Flagship program (~6 month, 3 lac)