Value Drivers & Target Market for Multi-Brand Cloud Kitchen Businesses in India

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April 20, 2022


To understand the factors that add worth to multi brand cloud kitchen businesses and their target audience in India

Research & Approach Methodology: 
  1.  The need for Multi Brand Cloud Kitchen Businesses is understood by studying the the shift in customer preference and an increased sense of hassle in dining out that has been identified, and the home delivery option has gained momentum. This helps us understand the Value Drivers and the Target Audience
  1. The Value Drivers are categorized as: Traditional Drivers-  Price – Taste -Convenience
  2.  Emerging Drivers – Safety- Nutrition

  3. Target Customers:- Employed Bachelors -College Students -Guests and Travelers -Corporates