Video Marketing Strategy for Ed-Tech platforms training about Stock Markets

Contact Form Demo

April 14, 2022

   atticus
Objective: 

To bring about Brand Awareness towards Ed-Tech platforms training about Stock Markets in the audience

Research & Approach Methodology: 
  1. Roll out target audience specific content to increase brand visibility and boost brand recall
  2. Target Audience:
    Gender: Male/Female/Others
    Age: >35 Years
    Profession: Any
  3. Content to be published on:
    Instagram
    YouTube
Insights: 

Weekly & Monthly Milestones for publishing content on Instagram & YouTube are set
For Instagram:
Weekly: On an average 10 to 15 videos per week
Monthly: On an average 50-55 videos per month

For YouTube:
Weekly:
On an average 8-10 Video of long and short videos per week 
Monthly: On an average 35 to 40 Videos per month

While rolling out content, Lead Magnets like Giveaway Contests, Free Webinars, Free Infographics, Discount Coupons amongst others were utilized to bring more traction