Atticus Advisors

For decades, the idea of extending human life was reserved for sci-fi enthusiasts, biohackers, and quietly optimistic scientists. But in recent years, longevity has stepped out of the shadows—and straight into the spotlight.

Netflix documentaries like Live to 100 and Don’t Die: The Man Who Wants to Live Forever have helped bring mainstream visibility to what was once a niche ambition. Meanwhile, high-profile figures like Jeff Bezos, Sam Altman, and major firms like Alphabet have made bold, billion-dollar commitments to a future where humans might not only live longer—but better.

In a startup world where trends dominate headlines and funding often follows hype, the allure of niche markets remains consistently underappreciated—but highly effective. While many founders are rushing into over-saturated sectors, a quiet cohort of entrepreneurs is finding sustainable success in places the mainstream has overlooked.

This isn’t just about going against the grain for the sake of novelty. It’s about identifying untapped demand, building loyalty within focused communities, and creating businesses that are resilient by design.