Atticus Advisors

In the world of startups, Silicon Valley has long been regarded as the gold standard for innovation, disruption, and hypergrowth. The stories of companies that started in a garage and went on to dominate the global economy have become modern myths—tempting founders everywhere to replicate the “Valley way.”

But here’s the uncomfortable truth: what works in Silicon Valley doesn’t always work anywhere else. Blindly following the Valley playbook can be more of a trap than a blueprint.

Luxury retail may be hitting a plateau, but hospitality is entering a golden era. The landscape is shifting fast, fueled by an intersection of travel, culture, wellness, and brand storytelling.

From fashion houses entering hotel spaces to wellness becoming a core business pillar, hospitality is no longer just about a comfortable bed—it’s about curating a lifestyle ecosystem that resonates with today’s travelers, both emotionally and culturally.