Atticus Advisors

In today’s fast-paced and competitive startup landscape, having a great product isn’t enough. No matter how innovative or ground-breaking your solution might be, if no one knows about it—or if the wrong people are discussing it—your product could easily fail. For many founders, the gap often lies in their lack of go-to-market (GTM) expertise. This shortcoming can severely hinder their ability to plan business expansion, conduct effective market analysis, and develop strong customer acquisition strategies.

The surge in new business formations over the past few years is an encouraging sign for the economy. With over 16 million new business applications filed, entrepreneurship seems to be flourishing. As President Joe Biden noted, “Every time someone starts a new small business, it’s an act of hope and confidence in our economy.” However, while starting a new venture is an act of hope, it also comes with considerable risk.

In today’s rapidly evolving business landscape, Global In-house Centers (GICs), once known as “captives,” are making a comeback. This resurgence is driven by several factors, from post-pandemic cost pressures to the shifting nature of technology stacks. What’s especially interesting is how companies—both large and small—are re-evaluating the traditional offshoring model.

The “next normal” is here, arriving much sooner than anticipated. Businesses across industries, locations, and sizes are rapidly adapting to a post-COVID world, where traditional models of work and operations have been permanently altered. In this new landscape, Global Capability Centers (GCCs) are playing an increasingly critical role, but their value propositions are shifting dramatically.

In the ever-evolving world of startups, founders are always on the hunt for the next big thing. While artificial intelligence (AI) continues to dominate headlines, there are lesser-known high-tech niches that hold significant potential for innovation and disruption.

In today’s fast-paced global market, multinational corporations (MNCs) face both immense challenges and opportunities. One strategy increasingly embraced by MNCs is the establishment of multiple Global Capability Centers (GCCs) across the world.

Whether you have gotten a windfall, a great idea, a bit of time after retirement, or simply bored from your current place of work/ life, starting a business is always a interesting time. However, the number of companies that die in the first 0-12 months alone is astounding.