Building a Solid Marketing Strategy for Startup Success and Growth

The surge in new business formations over the past few years is an encouraging sign for the economy. With over 16 million new business applications filed, entrepreneurship seems to be flourishing. As President Joe Biden noted, “Every time someone starts a new small business, it’s an act of hope and confidence in our economy.” However, while starting a new venture is an act of hope, it also comes with considerable risk.

Reimagining Global Capability Centers in the Next Normal

The “next normal” is here, arriving much sooner than anticipated. Businesses across industries, locations, and sizes are rapidly adapting to a post-COVID world, where traditional models of work and operations have been permanently altered. In this new landscape, Global Capability Centers (GCCs) are playing an increasingly critical role, but their value propositions are shifting dramatically.